ABTO – the Organ Transplant Association – and creative agency DDB from Brazil rolled out a new commercial promoting to become an organ donor.
The video is a wonderful, mystic and quite dark experience. The music of a fantastic beauty plays in the background. The cartoon and the voice behind the camera tell the story about the afterlife. They say that soul does not die, it goes through the land of the dead. It stays there or is embodied into the new life on Earth. The soul travels, but the body stays here. Despite our beliefs, we can all be organ donors.