The new TV spot for super-premium beer called James Boag’s Pure has been launched. The tagline “From the only place it’s possible” was chosen because to make this beer they are using some ingredients that can be found only in Tasmania. There definitely is something mysterious about Tasmania and this image of the island is used in this spot. It shows a series of strange natural phenomena happening at night. Showing Tasmania’s unique and mysterious surroundings creates a distinctive image of the James Boag’s Pure beer.